Led by top content creator Michelle Chong’s creative vision and insistence on quality productions, Michelle Chong Productions creates and produces customised and original content for all media platforms with high brand recall for our clients. We offer content amplification with a reach of over 2.3 million on our proprietary digital platforms.
Michelle as an undercover VVIP goes viral with 1.6 million views
To encourage job seekers to consider a career in hospitality, Singapore Tourism Board commissioned Michelle Chong Productions to film Michelle going undercover as a foreign VVIP to conduct a “stress test” on unsuspecting hotel employees. The video was our biggest production yet, with 5 cameras, 4 hidden go-pros, and 3 crews at different locations capturing real-time reactions of the staff simultaneously. The wildly-successful campaign has garnered over 1.6 million combined views and 17k shares.
Ah Lian x Netflix
Michelle debuted as the feisty Ah Lian on Netflix's promotional campaign of their popular series “Orange Is The New Black”. The videos, which were conceptualised and written by her, garnered more than 1.6 million views within days of launching.
SIBEI RICH ASIANS wins Best Use of Social Media at SMA 2019
Commissioned by Kao and UM, Michelle parodied the Crazy Rich Asians trailer as the feisty Ah Lian. Called SIBEI RICH ASIANS, this hilarious branded content video won Best Use of Social Media at the Singapore Media Awards 2019. The video went viral with over 1.4 million views on Facebook, trended #8 on YouTube and achieved over 2.9 million impressions!
Sonia x Essentials Singapore
To promote Essential’s Moisturizing Frizz-Free Shampoo, we were inspired by hilariously absurd Thai TVCs and created a comedy skit featuring Michelle’s character from LULU THE MOVIE, Sonia. The video garnered extremely positive reception from viewers, drawing over 300k views across all social media platforms.
Venus Seow x Health Promotion Board
The series garnered over 1,081,000 views on Michelle Chong’s and other social media platforms within 1 month of launching. The diabetes prevention campaign video series was featured during the National Day Rally 2017.
Emily 爱美丽 x Pizza Hut’s Yakitori Pizza
Promoting Pizza Hut’s new Yakitori Pizza, Emily 爱美丽’s debut video accumulated over 420k views across all social platforms, receiving extremely positive reception from fans.
LULU THE MOVIE 《 露露的电影》
Hit S$2 million at the box office. One of the best-selling Chinese films in Singapore in 2016.
3 PEAS IN A POD 《他她他》
Syndicated to cable channels in Asia and international airlines.
ALREADY FAMOUS 《一泡而红》
Singapore's entry for Best Foreign Film at the 85th Academy Awards in 2013.
Michelle Chong Productions creates effective celebrity-branded advertorials
As part of our one-stop content creation service, Michelle Chong Productions is able to engage popular celebrities to star in creative advertorial campaigns. We have worked with Lawrence Wong, Chuan Do, Hayley Woo, He Ying Ying to create effective and outstanding promotional media.
Michelle Chong Productions celebrates women with international Levi’s Campaign
Michelle Chong Productions was appointed as the creative team for Levi’s I Shape My World 2019 campaign. With the message of celebrating women of all abilities, shapes and styles, it was an honour to invite Elaine Kim, Vanessa Paranjothy and Jaslyn Koh to share their inspirational and empowering stories. These cinematically-shot videos were selected to represent the South East Asia market in this global initiative.
OKI OIL OK Challenge
To promote the launch of OKI Oil’s new Premium Cooking Oil, Royce hosted a street interview to test people’s knowledge about Singapore. Through his unique brand of humour, combined with the interesting responses gathered from the interviewees with his personable emcee style, the brand message was delivered in a light-hearted yet succinct manner.
The fun and comedic video received over 343,000 organic views online and Royce was also lauded for being a very natural, energetic and bilingual host.
Papa Chong cooks off with Lee Teng and special guest Liang Xi Mei
Papa Chong took on Left Profile artiste Lee Teng in a Chinese New Year cook off for his popular Papa Chong Cooks series! Special guest Liang Xi Mei, played by director Jack Neo, was the judge of the contest. Viewers enjoyed the humorous banter between the hosts.
Product placements for Oki Oil, Metro and Philips were worked into the series. Several episodes of Papa Chong Cooks have been commissioned as inflight entertainment for SilkAir.
Michelle Chong Productions creates three hit Chinese programmes for Toggle Dailies
Michelle Chong Productions was commissioned by Mediacorp to produce three Chinese programmes for Toggle Dailies of varying concepts and formats. Now in Season 2, these programmes are a hit with audiences for its light-hearted take on current events, life skills and trending gadgets.
GONG JIAO WEI TALK TIME
《巩娇纬共谈时间》是由庄米雪所饰演的大牌娱乐记者“龚娇纬”，所制作的网上时事节目。看她如何以娱乐记者的本色，用搞笑轻松的方式陪你探讨本地新闻和热门话题！
Michelle Chong plays the titular news reporter Gong Jiao Wei on Gong Jiao Wei Talk Time! Her straight shooting commentary on current events and the hilarious skits fronted by Royce Lee are a hit with viewers.
PORNTENG NO MORE!
《生活不PornTeng》是一档由Pornsak和李腾主持的节目，旨在为忙碌的新加坡人提供实用的贴士，让你在家庭，职场和社交中应对自如，在生活中取得平衡。
PornTeng No More! features affable Left Profile artistes, Pornsak and Lee Teng, discussing valuable life skills with special guests such as Patricia Mok and Addy Lee.
SENIORS HYPE IT
《乐龄Hype It》是一档由乐龄人士尝试新鲜事物的节目，通过他们自然，不做作的反应，拉近他们对科技，奇葩视频，新奇事物的距离。在新的一季里，我们将由老少的组合一起尝试新鲜趣事！
Seniors Hype It pairs elderly folk with millennials and introduces them both to the trendiest gadgets and merchandise! Be tickled by the seniors’ reactions to the gadgets and inspired by their willingness to try new things.
SWEET TOUCH GRAPEFRUIT FRUIT BEER MEDIA LAUNCH PARTY FT. LEE TENG — EVENT COVERAGE