BRANDED CONTENT

Commissioned by Kao and UM, Michelle parodied the Crazy Rich Asians trailer as the feisty Ah Lian. Called SIBEI RICH ASIANS, this hilarious branded content video won Best Use of Social Media at the Singapore Media Awards 2019. The video went viral with over 1.4 million views on Facebook, trended #8 on YouTube and achieved over 2.9 million impressions!

To encourage job seekers to consider a career in hospitality, Singapore Tourism Board commissioned Michelle Chong Productions to film Michelle going undercover as a foreign VVIP to conduct a “stress test” on unsuspecting hotel employees. The video was our biggest production yet, with 5 cameras, 4 hidden go-pros, and 3 crews at different locations capturing real-time reactions of the staff simultaneously. The wildly-successful campaign has garnered over 1.6 million combined views and 17K shares.

To promote Singapore's top festive event - A Universal Christmas at Universal Studios Singapore in Resorts World Sentosa, Michelle Chong collaborates with internet superstar Chuan Do in this quirky and heartwarming spoof of the romantic comedy, Love Actually.  The marketing campaign was a shortlisted finalist in the Singapore Tourism Awards 2018 for Best Marketing Idea.

Michelle debuted as the feisty Ah Lian on Netflix's promotional campaign of their popular series “Orange Is The New Black”. The videos, which were conceptualised and written by her, garnered more than 1.6 million views within days of launching.

In a vox pop style video, Michelle Chong as Ah Lian celebrates Singapore’s 54th National Day by visiting top attractions and restaurants at Resorts World Sentosa to interview and test tourists about Singapore no holds barred from local cuisines to celebrities. The video organically garnered 1.4M views and 8K shares.

Singapore Army celebrates its 55th anniversary with a first ever virtual exhibition. In this eye opening video, viewers are treated to a sneak peek at our army camps as Ah Lian tries out hi-tech simulators for the very first time and invites viewers to join the Army 55 contest to win the simulator experiences. The video organically garnered 905K views and 4K shares.

In this hilarious video targeting PMEBs, happy-go-lucky OL Shirley Goh decides to make a move on her office crush before it’s too late. The video ended with a clever twist to promote ACUVUE Oasys for astigmatism.The video organically garnered 425K views and 8K shares.

Promoting Pizza Hut’s new Yakitori Pizza, Emily 爱美丽’s debut video accumulated over 420K views across all social platforms, receiving extremely positive reception from fans.

Catch more of our branded content videos on Michelle Chong’s facebook and instagram!